It turns out Prince got it totally wrong in his song ‘1999’:
i.e. “They say 2000 (zero zero), party’s over, oops, out of time…”
Try telling that to venues who’ve been fronting up for the last sixteen years. Here we see the ever tasteful Belgian Beer Cafe’s New Year’s Eve promotion which ran to hand bills, posters, social media campaigns and more for venue promotion (while identifying their location, neatly, at the base of the Eureka Tower).