Document design and photography showcasing the best Melbourne and VU has to offer.
The Victoria University International Study Abroad and Exchange prospectus outlines the areas of tertiary study possible for foreign students in a wide range of fields. It promotes the City of Melbourne as a superb backdrop for the experiences you will have during your time spent at the University.
As a document, it follows the strict style guide adopted by the University during their major recent rebranding program. The design challenge is to work within these constraints while conveying a specific message and feel. The colours are bold within their limited palette, and the type is strong while friendly. The structure is grid based and blocky and the document is peppered throughout with student testimonials supporting the positive experience.
With limited images to hand, Blue Vapours were engaged in the additional task of hero and supporting photography.
A charming group of current students helped us on a full day shoot around Melbourne’s CBD, taking in the Arts Centre, Fed Square, Southbank and Melbourne’s famous laneways. These images will be used for further collateral as the promotional cycle continues.