An initiative of the Australian National Council of Churches, the "Australian Churches Refugee Taskforce" (ACRT) provides a united voice to a wide range of churches to participate in advocacy and support for asylum seekers to Australia. If there's one thing all religions can agree on, it's compassion for those in need.
This rebranding exercise was established to make the ACRT look more approachable and less bureaucratic. Colour palettes and an illustrative style for graphics were developed to support the caring and approachable personality of the Taskforce's mission.
But it doesn't end there. There's calls to action, slides that are clickable, and a whole overview of their communications plan went with this, overseeing their social media campaigns and where they were and weren't engaging with their support base.