Case Studies from the Blue Vapours Archives

The Year of the Rat: Maribyrnong City Council

PROJECT IDENTITY, OUTDOOR LARGE FORMAT
CLIENT
Logo for the City of Maribyrnong
PROJECT
Project Identity, Outdoor Large Format

The Year of the Rat - Local Government flags and event branding

In the City of Maribyrnong, the Oriental Horoscope has particular significance as so many of their traders and residents come from Asian backgrounds. "The Year of the Rat" was particularly special for us because Blue Vapours' directors are rats themselves (in a nice way!). The brief was very explicit - colours and forms must be conducive to oriental representations of success, joy and prosperity. The rollout included vinyl banners for the central Footscray retail district, large flags for the entrance to the council area and door stickers for the Footscray Asian Traders Association.

Blue Vapours Whale Logo
We acknowledge the traditional owners of this land, the Bunurong / Boonwurrung people and pay respects to their elders past, present and emerging and to all Aboriginal and Torres Strait Islander people living in our community today.

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